An export strategy for Mozambican honey

Prospects for regional and international trade in Mozambican honey

Around 70 percent of the people in Mozambique live in rural areas and the income of more than half of them is still below the poverty line. Micro, small and medium-sized enterprises (MSMEs) are neither creating sufficient jobs nor providing the people with adequate goods and services to meet their daily needs. For these reasons, the BMZ commissioned the GIZ to design the project “ProEcon – Improving Framework Conditions in the Private and Financial Sector”, which was launched in 2010. The project has been providing MSMEs with better framework conditions for growth benefiting all sections of the population. Through inclusive growth driven by the private sector, employment in Mozambique is rising, incomes are increasing and poverty is on the decline.

Our experts are providing market research, supply, and value chain assessments for the beekeeping sector in Mozambique. This presentation covers the highlights of the strategy designed by ENV to export Mozambican honey to regional and international markets as well as recommendations to strengthen the honey value chain.

A multiple-stage export strategy should be synched with the process of building Mozambique’s capacities to comply with regulated standards of higher-end markets.

Top takeaways

1. To sustainably export Mozambican honey, the value chain should start producing and processing high-quality differentiated product to place on the target markets and fetch premium prices.

2. However, research and development are needed to support marketing claims for premium MOZ honey.

3. The accessibility of European, Middle Eastern, and regional markets for Sub-Saharan African honey varieties is inversely related to their respective value.

4. The European Union is the largest global market for Sub-Saharan African honey in terms of traded value, while South Africa in terms of traded volume.

5. The beeswax market is worth over US$350 million in global trade value and sees four African countries among the top ten producers.

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